Model the launch before you fund it.

Set the vertical, the markets and the customers you expect. The model returns monthly revenue, where the money goes, the margin, and the month your build budget is recovered. Change the payment mix and watch the processing line move.

Markets you are licensed in3Active customers per month20,000Deposits per customer per month$220Net revenue as a share of deposits10%Deposits by card60%Deposits by crypto15%

Bank transfers and local methods make up the remaining 25%.

Marketing as a share of net revenue25%Initial build budget$350k

Net revenue per month

$440k

Net result per month

$96k

22% margin

Build recovered

month 8

Where the money goes each month

Payment processing$121k
Game content$53k
Marketing$110k
Identity checks$6k
Infrastructure$7k
Licensing and compliance$13k
Team and operations$36k

Cash position over 24 months, after the build

Payment processing takes 27% of net revenue. Moving 20 points of deposits from cards to bank rails would save $18k a month.
Each additional market adds about $6k a month in licensing, compliance and operations before any revenue from it.
Operations break even at about 7,286 active customers a month. Above that, every extra customer contributes $8 a month.
The build budget of $350k is recovered in month 8, assuming volume ramps over six months.

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How the numbers are put together

The rates below are typical of platforms we have built and operated. Your providers, markets and margins will differ, which is why the last step is a conversation and not a download.

Payment processing: Cards 3.2%, bank rails 1.1%, crypto 0.9% of deposits, plus 0.6% on payouts, which are assumed at 70% of deposits.
Partner shares: Game content at 12% of net revenue for casino, odds and data feeds at 9% for sportsbook, banking partners at 10% for wallets and fintech apps.
Identity checks: 18% of active customers are new each month and each check costs $1.60.
Infrastructure: $6,000 a month plus $0.04 per active customer for compute, storage and monitoring.
Licensing and compliance: $2,000 a month plus $3,500 per market for licence fees, reporting and audits.
Team and operations: $28,000 a month plus $2,500 per market for support, finance, risk and engineering on retainer.
Ramp: Volume grows in a straight line to the chosen level over six months. Fixed costs start on day one.